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Added Value of Usage Field Studies over Usability Lab Tests

  • Higher significance through studies of real usage situations more (1)
  • Trader at work
  • Field studies shed light upon the significance of further resources in the usual work environment more (2)
  • Field studies shed light upon hindrances and aggravating circumstances in the real usage situation more (3)
  • Uncovering overlooked and unused parts and the reasons behind more (4)
  • Involving important customers feasible more (5)

As you see, a number of good reasons speak for observing real usage of your website / software at the site where your audience uses it - and not only usability testing in the lab.

Savigny User Research brings the necessary competence - which is new over here - for carrying out such field studies from the US. Benefit from this competence of ours!

Quote from Jared Spool

"While techniques, such as focus groups, usability tests, and surveys, can lead to valuable insights, the most powerful tool in the toolbox is the 'field study'.

Field studies get the team immersed in the environment of their users and allow them to observe critical details for which there is no other way of discovering." read article

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Peter v. Savigny + Hans-Otto-Str. 12 + D-10407 Berlin + Germany
Mobile: (+49/177) 663 66 69 + Email: pvs@savigny-userresearch.de

More about the above-listed advantages of usage field studies
  • (1) Higher significance through studies of real usage situations

    Trader at work

    In real situations, which are about their own work of even own money, people behave differently from laboratory tests. People have different expectations and requirements. Those are discovered by usage studies in the field.

    For instance, in preparing and carrying out a real stock market transaction with my money, I have information needs different from a fictitious test situation where my own money is not involved.

  • (2) Field studies shed light upon the significance of further resources in the usual work environment

    Trader before the deal

    Further online- and especially offline resources - including other people which can be consulted! - often are critical for success. The usefulness of an online resource can be substantially increased by integrating such findings.

  • (3) Field studies shed light upon hindrances and aggravating circumstances in the real usage situation

    Only in the real usage situation it becomes clear what is really practical and efficient - and what isn't.

  • (4) Uncovering overlooked and unused parts and the reasons behind

    Some things, which are used in carrying out prescribed tasks during usability tests, don't occur in self-determined usage. The reasons behind need to be understood.

  • (5) Involving important customers feasible

    Trader at work

    Important customers, who would not be able or prepared to leave their workplace for several hours in order to participate in a lab test, can be involved in field studies - possibly even in the design process. Their satisfaction can thus be assured.

Peter v. Savigny is always available for your questions.

Back to overview of added value

Peter v. Savigny + Hans-Otto-Str. 12 + D-10407 Berlin + Germany
Mobile: (+49/177) 663 66 69 + Email: pvs@savigny-userresearch.de