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Digital entertainment study

Digital home entertainment in all its facets was the focus of this study.

  • This international user research was conducted by GfK-NOP.
  • Savigny User Research carried out the study in Germany as member of the Social Solutions Global Consortium.
  • A photo-supported diary study allowed us to get insight into weekly patterns of home entertainment as experienced by participants.
  • In-home interviews provided deep insights, e.g. into what role different kinds of entertainment play for individual household members as well as how entertainment is shared.
  • Participant profiles illustrated by photos and video clips presented the rich findings in a concise format, allowing for comparison between the different countries.

Savigny User Research provides you with key insights for more success in the German market and worldwide!

Daughter showing advanced features to mother Family drawing diagram about entertainment sharing

Peter v. Savigny + Liegnitzer Str. 20 + D-10999 Berlin + Germany
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